Alex Tonge is an experienced sales agent and business development consultant specialising in the leisure marine industry. Combining a mix of professional project management, strategy and leadership, Alex works with you to identify your key markets to grow and expand your business.
As Managing Director and Owner of 52 Degrees Ltd he is an expert in leading start-up companies and working to evolve existing SME businesses in the marine, watersports and outdoor leisure markets.
With over a decade of experience in specifically setting up and running SME’s Alex has a wealth of knowledge to draw from that includes work with clients in the UK, Europe and internationally. Assisting companies in the strategic areas of business from execution strategy, forecasting and sales lead generation to logistics, exhibitions and new market identification.
His leisure marine and watersports knowledge has offered him the opportunity to sit as non-executive director of National Boat Shows for the past three years. He has been instrumental in contributing to the two world-leading boat show events and is actively working to maintain focus and profitability of the products.
As a supportive member of the British Marine Federation Alex also gives his time to the Marine Trade Association (MTA) where he has sat as committee member since 2010. His experience allows him to focus on assisting the strategic direction of the executive staff of the BMF and providing feedback and market information.
In 2014 Alex was awarded the University of Hertfordshire Athletics Union Sports Coach of the Year, in recognition for his committed work with the Universities canoe and kayak club. As a Level 3 paddlesports Coach Alex has been instructing for over twenty years supporting grassroots, developing athletes and building awareness for the growing sport and industry.