Prepare your team to get the most value out of your boat show exhibit investment.
Many organisations and individuals invest large amounts of money on stands and resources at exhibitions. If you are one of these organisations or individuals, are you really getting value for money, or are throwing money down the drain?
Every year, I visit many exhibitions to see what is new in the leisure marine market place as well as to meet new and existing clients.
Some of the exhibitions I visit include the London Boat Show, Southampton Boat Show, The Dinghy Show, Seaworks and METS (the world’s largest trade show of the international marine leisure industry), which includes the Superyacht Pavilion.
It regularly amazes me to see the lack of engagement with exhibition visitors, by the team members manning the stands. If I were investing what are often very large sums of money in being represented at an exhibition, I would want an excellent return on my investment.
When you add up the costs of renting the space, fitting out the stand, branding it, the electricity and the staffing etc., the costs can be significant.
The answer to this issue in my opinion is very simple. READ THE FULL ARTICLE AT MARINE MARKETING.